Logo for Mainspring Wellness Co-op featuring a purple water droplet with a heart inside and bold purple text.

Class Project for Visual Design @ General Assembly

Spring 2021

Deliverables:

  • Marketing focused landing page

  • Visual Identity

  • Logo

Brand presentation slide with a logo of a water droplet containing a heart, showing the text 'MainSpring Wellness Co-op' in purple, and a paragraph explaining the significance of the name and logo for a wellness cooperative.
A page of text titled 'Background' describing personal experiences during pregnancy, the impact of the pandemic, and the creation of Mainspring Wellness Co-op.
Client persona profile of a woman named Kali. Includes a photo of her wearing glasses, a cap, and a purple hoodie. The profile lists personal goals, parenting goals, favorite brands, and favorite shops.
A color palette of seven shades from light pink to dark purple, with hex codes and a description about evoking relaxation, pampering, femininity, and earthiness.
Typography style guide showing different font names and samples of uppercase and lowercase letters.
A pregnant woman practicing yoga, a woman receiving physical therapy, and a woman relaxing during massage therapy
Three hand-drawn icons of a woman with a baby, in different poses; the first holding the baby close with a heart, the second swaddling the baby, and the third with two children happily holding pinwheels.
Screenshot of a digital landing page design for a wellness website focused on pregnancy and childbirth education. The page includes sections for services, community support, and newsletters.