Dependable Creative Support for Small Business Owners
Here to help with all your small business needs!
Logo Systems
Logomarks, icons, typography, formatting
Color & usage guidelines
Free troubleshooting for life
Can work off of your existing logo
Web Services
Visual design: typography, color guidelines, media suggestions, layout
Website Design & Development
Website Maintenance & Management
Marketing Materials
Logo letterhead
Business cards
Flyers, posters & signage
Merch & Swag
Book Covers
Creative direction
Handlettering
Layout design
Graphic Design/Illustration
T-Shirt Graphics
Can get your design print ready
Custom designs for special events
Social Media Support
Content Strategy
Setting up a posting schedule
Custom post templates
Photography support
Don’t know where to start?
Trusted by Amazing Brands from Coast to Coast
LOGO DESIGN PROCESS
My logo design process is almost scientific at this point. First I do research, then experiment, then analyze the results! The research phase is so important to go slow in. I like to take my time and get to know as much about the company and the clients’ preferences as I can. Then I run experiments by combining the clients’ preferences with basic graphic design principles, visual references, and typography. Analysis is next and is also quite fun. Then I present the results to my client and depending on how they are received we usually update the constraints and run a few more experiments.
“Kali has the magic combination of being a fun, engaging, down-to-earth human and a highly skilled professional who does amazing work. She took the time to really get to know me and my business and background, listened to what I was looking for, and then totally revamped the look and feel of my website and entire brand into a final product that I love and that is super aligned with the identity and spirit of my business.”
-Mike Iskandar, Time Travel Journeys
Hi I’m Kali!
I am a artist & designer based in Natick, MA. When I’m not designing I am exploring nature with my husband and two kids, walking my beautiful rescue pup Lucca, starting a new hobby, playing pickleball or disc golf, or hanging out with friends & family.
Have a project in mind? Let’s connect!
How to Get In Touch:
You can sign up for a 45 minute free consultation call here.
You could fill out the form below and I’ll get back to you within 1-2 business days.
Or if forms aren’t your thing, feel free to shoot me an email at