Dependable Creative Support for Small Business Owners
WEBSITE MAINTENANCE ~ LOGO UPDATES ~ CUSTOM GRAPHICS
Here to help with all your small business needs!
Logo Systems
Logomarks, icons, typography, formatting
Color & usage guidelines
Free troubleshooting for life
Can work off of your existing logo
Web Services
Visual design: typography, color guidelines, media suggestions, layout
Website Design & Development
Website Maintenance & Management
Marketing Materials
Logo letterhead
Business cards
Flyers, posters & signage
Merch & Swag
Book Covers
Creative direction
Handlettering
Layout design
Graphic Design/Illustration
Social Media Support
Content Strategy
Setting up a posting schedule
Custom post templates
Photography support
T-Shirt Graphics
Can get your design print ready
Custom designs for special events
Don’t know where to start?
Let’s schedule time to talk. Even if you don’t hire me, I love making connections and learning about people’s businesses!
Trusted by Amazing Brands from Coast to Coast
LOGO DESIGN PROCESS
My logo process is almost scientific at this point. First I do research, then experiment, then analyze the results! The research phase is so important to go slow in. I like to take my time and get to know as much about the company and the clients’ preferences as I can. Then I run experiments by combining the clients’ preferences with basic graphic design principles, visual references, and typography. Analysis is next and is also quite fun. Then I present the results to my client and depending on how they are received we usually update the constraints and run a few more experiments.
Hi! I’m Kali.
I am a brand designer but also a recovering mother of babies (they’re 2 and 5 now) and a retired math teacher. I love exploring the personality of small businesses and translating what makes them unique into color, typography, iconography, and photography. I love working with clients to implement their branding across all the digital platforms, even the ones that hate technology. At my heart, I am a creative who loves solving puzzles and forming connections with interesting people.
Have a project in mind?
Let’s do a fit check!
Disclaimer: I’ve been known to spend as much as two hours just chit chatting with potential clients. Even if we don’t end up working together, I guarantee a conversation with me will lead you somewhere unexpected.
Please fill out the form below. I’ll get back to you within 1-2 business days.
If forms aren’t your thing, feel free to shoot me an email at:

